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Define your Essence

Discover our collection of apparel, designed to become a vessel for the personal. Experience comfort at its finest.

Hooded Model
Model in hood Jaavel
Fem model in hood lying down
Corner of Jaavel shirt
Male model wearing a Jaavel hoodie

Our Unique Journey

Who We Are

Jaavel specializes in apparel designed to be a sensory experience. Our collection features hoodies, sweatshirts, branded hats, and pillows crafted with an emphasis on comfort and style. By incorporating your unique scent (pheromone + Your favorite cologne) into our products, we aim to create a memorable experience that resonates deeply, fostering a strong connection between apparel and personal identity. They’ll always “Remember the Essence” of you.

Our Mission

Jaavel's mission is to empower individuals to express their true selves. Through quality clothing and intentional design, we craft pieces that serve as a reminder to "Remember the Essence" It's the core of who you are.

"I love that I can slip on my Jaavel hoodie and instantly be reminded of him. I love the way he smells."

Gathering on a rooftop bar wearing Jaavel Tees

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